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Providing a framework for brand resilience

A new way of looking at drivers and barriers to purchase

Consumers and shoppers are increasingly flexing their buying muscle and as the number of retailers and brands continues to increase, so does the complexity of decision-making. Our alternative approach to understanding drivers and barriers to purchase provides a framework for brand resilience.

Brand owners and retailer must now make their budgets work even harder to influence and win over consumers by investing in the drivers and barriers that will deliver competitive advantage.

Here at Future Thinking we appreciate that it’s relatively straightforward to identify drivers of consumer behaviour. However, it’s understanding the “so what” and being able to categorise and action against these drivers and barriers that will ensure that marketers action planning is targeted, and affective in reaching the desired target audience. This is where we can help.

Click here to download our short overview to enable you to deliver effective brand planning.

When it comes to understanding drivers and barriers to purchase, we have worked with a great mix of fmcg, retail and media brands across the breakfast, confectionery, clothing, supermarket and technology sectors.

For more information on how to categorise barriers and drivers of purchase, please contact Dan Young, MD Strategy & Innovation on 03333 208 220.

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