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Evaluating brand & category risk using Behaviour Change Modelling (BCM)
Thanks to traditional data sources and the
pervasiveness of big data we have so many ways of understanding what consumers
are and aren’t doing. What we find difficult to quantify is what they might be
about to do.
Is there a risk to a brand or category from
activity by other brands or by health, sustainability or environmental factors?
If we can build strategies around negating the effect of risk there is
potential to turn around risk into future opportunity.
Future Thinking, we believe that to really understand the risk of losing
consumers we must take the predictive onus away from consumers. We achieve this
through Behaviour Change Modelling (BCM), by taking a deceptively simple set of
questions, which focus on what they do now and applying advanced analytics to
provide a clear view on risk of losing volume for a category or brand.
can understand the size of risk, consumer behaviour and the nudges or triggers that
are influencing consumers to consider reducing use.
Download our article on evaluating brand and category risk
through Behaviour Change Modelling (BCM) to see how we are helping clients to quantify, predict and
explain a consumer’s likelihood to change behaviour
To arrange a meeting to discuss the content in more detail
please email Ian Hext or call +44 (0) 3333 208 220.