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Living in the review culture – The power of product reviews in driving sales
Customer reviews are a powerful tool in informing opinion, confirming brand credibility and driving sales. Whether you read it on amazon, trust pilot or which?, there’s no getting away from the fact that review sites are guiding consumer opinion on everything from toasters to TV’s.
Regardless of whether you are an avid reader or writer of reviews, or both, as a marketer you can yield the power of product reviews and the wealth of data and opportunities they provide. Aside from increased sales, product reviews provide a number of benefits.
Download our short paper which offers an overview of the benefits of product reviews in driving brand success.