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How to extract greater value from your CX programme

The power of data is at the heart of businesses with the aim of creating competitive advantage and success. Today’s companies are increasingly using data science and machine learning, to automate the decision-making process and heighten digital transformation.

For CX professionals agile is the new norm. Well-planned and executed programmes have expedited insight transformation from solicited and unsolicited, structured and unstructured data, cross-channel, closed loop; to act, monitor, iterate frameworks…

CX programmes are all about helping clients better engage customers, identify new opportunities, and mobilise business around retention and acquisition initiatives.

If you weren’t able to join us at our recent CX breakfast briefing at The Ivy Club, download Veselin Petkov’s three key ingredients to extracting greater value from your CX programme.

For more information on all things CX please contact Veselin Petkov, Director Business Analytics, at GemSeek

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