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The Ultimate Question: Designing an effective NPS programme

Designing an effective NPS programme

Before putting ‘the ultimate question’ to their customers and implementing an effective NPS programme, businesses must first ask a few questions of themselves.

A key premise behind any Net Promoter Score (NPS) programme is that it revolves around asking your customers one simple question about their likelihood to recommend. Creator of NPS, Fred Reichheld, calls this the ‘ultimate question’. But it’s not as simple as that. To get the most out of any NPS programme, businesses should first ask themselves some key questions.

Download our short paper where Craig Strudley, Senior Director, outlines the key questions clients need to think about before putting NPS into practice.

For more information on our approach to NPS and understanding the customer experience please contact Craig Strudley on +44 (0) 3333 208 220.

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