Explore our blog for insightful articles, research revelations, and creative ideas that inspire.
CXP Audits & Personalisation Maturity
Personalisation of the customer experience is fast becoming an expectation amongst customers across sectors. People expect companies they have dealings with to use the data they hold on them to provide a unique or personalised experience based on their needs/preferences/known behaviours etc.
To optimise personalisation efforts, we’ve recently launched our Customer Experience Personalisation (CXP) Audits, aimed at understanding where business’ sit in terms of the maturity of these efforts. We’ve identified five maturity states for organisations in terms of these efforts to offer a personalised experience to customers.
Download our paper to see how Customer Experience Personalisation (CXP) Audits can drive longer term strategies to maximise customer experience, retention and sales.
For more information on CXP audits to help drive innovation and personalised experiences please contact Steve King, MD Experience,