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The power of emotion. How creativity in TV advertising drives profitability


Did you miss our recent breakfast seminar at The Ivy… Turn on, Tune in, Grow, all about the power of creativity and emotion in TV advertising? In case you did, here’s what you missed.

Shaun Austin and Paul Baker presented the findings of a major study evaluating advertising creatives to understand what drives impact in advertising.

We’ve interviewed over 6,000 respondents across a range of sectors including; airlines, automotive, fast food, gaming, technology and telecoms. Our aim, to understand the importance of getting TV creative right in driving profit – especially when creative execution is the biggest factor driving advertising profitability that marketers can influence!!

Our research is providing broadcasters, brand owners and ad agencies with new insights into:

  • What makes a strong advertising creative
  • Messaging, engagement and persuasion
  • Importance of content recall to establish impact
  • Emotional positioning
  • Key techniques to understand creative engagement

Download our article The Power of Emotion – Creative TV Ads that drive profitability, for an overview of the findings.

To arrange a meeting to discuss the content in more detail, or to present the findings to your team, please email Shaun Austin or call +44 (0) 3333 208 220.

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