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Love Island – Increased viewing equals increased commercial success

So whilst memories of Love Island 2019 may start fading and just the last few couples from the show remain together, the rumour mill for the new winter series of Love Island is just starting to get going.

Shaun Austin, Head of Communicate here at Future Thinking takes a look at the Love Island phenomenon and how it’s grown audiences and subsequently commercial success, not only for ITV, but also for the contestants taking part.

We love working with our clients and over the past 20 years, we’ve helped a range of blue chip organisations to navigate the ever changing media landscape. We’ve evaluated the effectiveness of hundreds of advertising, sponsorship and influencer campaigns, helping clients to build stronger and deeper relationships with their audiences, secure budget for future campaigns and spotting opportunities for growing revenues.

For more information on our approach to measuring campaign effectiveness please contact Shaun Austin on +44 (0) 3333 208 220.

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