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Love Island – Increased viewing equals increased commercial success
So whilst memories of Love Island 2019 may start fading and just the last few couples from the show remain together, the rumour mill for the new winter series of Love Island is just starting to get going.
Shaun Austin, Head of Communicate here at Future Thinking takes a look at the Love Island phenomenon and how it’s grown audiences and subsequently commercial success, not only for ITV, but also for the contestants taking part.
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