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Ad revenue models in a post Bretflix world
Post Brexit and post Netflix equals Bretflix. Earlier this year, the BBC and ITV created modest fanfare around the launch of their joint paid for streaming service, BritBox, analyst commentary at the time essentially calling it a British rebuttal to Netflix.
Channel and content proliferation continues apace particularly as younger audiences continue to desert mainstream. With established channels for both live and catch up streaming services dominated by Netflix and Amazon Prime, it’s hard to see how BritBox will quickly steal market share. Their task will be even more challenging since their latest shows will, apparently, remain available through existing catch up services iPlayer and Hub etc.
Adele Gritten, Managing Director – UK here at Future Thinking analyses the potential of the new BBC and ITV streaming service, as a British rebuttal to Netflix and the future of ad revenue models.
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