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The impact of COVID-19 on sport & leisure

It’s time to re-write the rule book for the world of sport & leisure.

There is a ‘new normal’ that extends across all aspects of our lives. Of course, for the time being, many of our changes in behaviour are enforced but what about when all this is over? Which behaviours are changed forever?

Sport Associations, clubs and events need to understand how the COVID-19 crisis will affect live sport in the future and, ultimately, how this will impact revenue. But it is not just professional sport that will be impacted, how will participation in casual/amateur sports be impacted in the longer term?

Download our guide to understanding sport and leisure in a post COVID-19 environment as Will Enever looks at the role of research, and how Behaviour Change Modelling (BCM) can be used to understand the effect of a global pandemic.

For more information on BCM and the work we do with leading sporting bodies and brands please contact Will Enever on +44 (0) 3333 208 220 or by email:

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