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Sizing the prize for sport – through behaviour change modelling


Whether it’s participating in sport to drive health and wellbeing or become the next Olympic champion, watching sport on TV or attending a game; sporting events, policy makers, sporting bodies, local authorities and the media all want to understand the current levels of engagement to strengthen partnerships.

Will Enever, looks at how Behaviour Change Modelling (BCM), is used to understand the journey people go through when deciding to adopt a behaviour, whether it’s the likelihood to take part in a new sport or viewer-ship. BCM helps understand the potential motivators and barriers at each stage in their journey to take part and get involved.

For more information on BCM and the work we do with leading sporting bodies and brands please contact Will Enever on +44 (0) 3333 208 220 or by email:

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