Explore our blog for insightful articles, research revelations, and creative ideas that inspire.
BrandBox: A unique perspective on brand and comms tracking
In Spring 2014 we launched BrandBox a new and innovative approach to brand tracking. It includes the adoption of behavioural economics and emotional techniques to help track your brands’ performance in-markets; and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs.
We created BrandBox to provide marketeer’s with tangible outputs they can act upon; rather than traditional cumbersome, flat lined brand trackers that don’t generate action plans or ways to improve returns on marketing investment.
Crucially BrandBox identifies the key drivers of brand equity, and how brands compare at a competitive level, providing clear strategic direction on where investment is needed to improve brand performance.
Read our overview of BrandBox, a uniquely customisable brand tracking solution combining:
- Brand equity evaluation – Utilising seven key attributes to assess attitudes and perceptions.
- Connectors – Identifying the core audience of influencers that really matter.
- Timed Emotional Response (TER) – Capturing and monitoring implicit brand responses.
In addition, we have a full comms suite that can assess the recall and impact for all communications and touchpoints, as well as innovative approaches to measure sentiment analysis.
To learn more about BrandBox and our approach to brand tracking please contact Julian Kenway on +44(0)1865 336 400