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Getting ready to restart – the impact of COVID-19 on automotive

purchasing new car

Understanding the automotive sector in a post COVID-19 environment will be difficult to predict. To help you we’ve worked with our parent company Savanta to create a short guide to understanding the impact of lockdown, as well as things to consider at restart.

Download our guide to understanding how the market has changed, from:

  • Buying patterns – increase in online activity
  • Product preferences – focus on low emission vehicles or EV
  • Impact on brand health – proactivity in supporting customers
  • Category dynamics – online sales channels

In addition, we’ve developed a range of affordable and agile insight tools to aid tactical decision making. These include access to our Covid omnibus, as well as access to rapid testing techniques and online groups.

To discover more please email Amanda Potter, Senior Director, Future Thinking.

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