Breakfast seminar: Using digital insights to inform your customer strategy

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On Wednesday 18th July, Future Thinking and sister agency GemSeek will host a breakfast seminar at The Ivy Club for brands who want to understand the path to purchase in a digital age.

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Taming data with science

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Combining always-on open online data, from sources such as social media, with more traditional research formats is gaining traction. In this article Adele Gritten uses real-world examples to explain how an analysis-led approach addressing multiple information touchpoints.

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Launching the UK Sport Independent Public Consultation on the future funding of Elite Sport

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UK Sport commissions Future Thinking to deliver their public consultation on the future of funding elite sport.

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The power of brand partnerships

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One of the hottest topics of conversations in our office each summer is the TV programme Love Island on ITV2 and last summer we were lucky enough to do some research into the programme and the brand partnership.

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The customer journey in healthcare

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Everyone’s talking about the customer journey.  Understanding this journey to identify traditional and digital touch-points is an integral part of marketing. However, customer journeys can be complex and heterogeneous, especially in healthcare, depending on a multitude of factors.

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Identifying influences on behaviour change within service based industries

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By understanding the journey consumers go on, we can identify influences on behaviour change within service based industries to help encourage the adoption of certain behaviours. Like regularly switching provider, or taking out insurance.

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