Driving brand success in the plant-based food and beverage category

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With Veganuary all wrapped up, we take a closer look at influences on the evolution of veganism and the growing opportunities it presents for the plant-based food and beverage category.

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Please proceed to the checkout

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The use of mobiles to browse is currently double that for purchases. Here are a few tips for brands and retailers to help close that gap and win the conversion battle.

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Media Trends 2018 – How Voice UI impacts on consumer behaviour

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The recent launch of Apple’s HomePod got us thinking about how the uptake in usage of smart speakers and voice UI impacts on consumer behaviour.

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Segmentation research within healthcare

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Alternative applications of segmentation research have helped clients to maximise the impact of segmentation research in healthcare. We share some case examples to demonstrate the power of segmentations and BCM.

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Guiding strategy through Behaviour Change Modelling

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What we say we’ll do, & what we go on to do, are often different. How can we get around this when it comes to integrating consumer research with strategic decision making?

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Media Trends 2018

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As we enter 2018 it promises to be another interesting year in the media industry. Here at Future Thinking we’ve spotted three media trends we think you should keep an eye on over the coming 12 month

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