How data science complements the role of market research

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The future of insight lies in the ability to combine multiple data sets with primary research to understand the why. Download our free guide to understand how data science complements the role of market research.

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How subscription businesses can maximise success using their existing data

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Companies are sitting on vast amounts of data about their customers and the way they consume, interact and behave. Whatever the product or service being provided, these companies are all striving for one thing – customer loyalty.

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Join Martin Dimov at the Advanced Analytics Network evening

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Martin Dimov,  Director of Data Science at our partner brand GemSeek, will be presenting a case study at ADAN on reducing churn through modelling multiple touchpoint data in combination with transaction moment surveys.

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Behavioural Economics – Back to Basics

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It feels like everyone is talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. phew! There is a lot going on, and much of it can feel like neuroscience jargon and academic references. Let’s go back to basics.

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Shopper Segmentations and the Path to Purchase is dead!

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Gen Z, Big Data, Mobile Native, System 1? Join Noreen Kinsey at The Food Retail Show to find out where and how our efforts should be focused on understanding the shopper in 2018 and beyond.

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What Genuine Loyalty Truly Looks Like

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Future Thinking MD Adele Gritten shares her knowledge on what genuine loyalty truly looks like in CMO.com

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