Myles Baker joins as Sales Manager, Analytics Platforms

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Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms.

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Gender neutral products could help cosmetics brands reach young British men

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21% of 18-24 year olds and 27% of 25-34 year old state they would be more inclined to buy cosmetics if they were marketed as gender neutral

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The battle for Alibaba to gain market share

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Our senior research director, Noreen Kinsey took part in The Drum’s coffee morning to discuss the phenomenon that is Alibaba.

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What Amazon can’t do

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With Amazon getting its fingers into every pie, a key challenge for businesses in 2018 is working out What Amazon Can’t Do. 

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Will the sugar tax help reformulate the British diet?

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Whether the newly introduced sugar tax will be successful in the drive to reduce obesity levels, only time will tell. What can manufacturers do to support the drive for a healthier nation?

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Is it the end for targeted advertising?

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Does the recent scandal surrounding the Facebook and Cambridge Analytica data privacy crisis signal the beginning of the end for targeted advertising?

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