Coffee, Marmite, fish fingers and Walkers crisps – nothing appears to be safe from the Brexit-themed price rise. With an unfortunate mix of uncertainty and inflation expected to make the pound in our pocket feel much lighter in 2017, many people fear a sharp downturn in consumer spending could hurt brands.
It raises the question: what do consumers actually do when there are price rises?
Claudia Strauss, UK managing director at Future Thinking gives her opinion to The Drum on what brands must do if they want to keep consumers buying their products and services in post-price rise Britain.
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