Britain becoming nation of ‘social media shoppers’

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44% of social media users hope to receive discounts and rewards for following shopping brands online 92% of UK consumers have purchased a product or service online in the last year, but just 13% regularly buy groceries online Shoppers voted for ‘card-only checkouts’ as being the next big technological step […]

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Understanding the path to purchase for the connected consumer

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The march of all things digital is creating an increasingly dynamic path to purchase. What was once a linear journey, where a simple call to action was enough to ensure consumer buy-in and purchase; is now a complex web of advertising, communications and special offers, delivered directly to the connected […]

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The Shopper Barometer 2015 – The opportunity to have your say

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Earlier this year, we launched the latest Shopper Barometer which examined the current view of the world through the shopper lens, as well as future trends and emerging channels to be aware of. The results, featured in The Promiscuous Shopper, show how shoppers are now actively spreading their purse into […]

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The Shopper Barometer 2014: The Promiscuous Shopper

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Shopper behaviour has evolved in recent years as we have seen the economy move through recession and into recovery. Understanding changing behaviours is crucial to the success of your brand. The Shopper Barometer 2014 has examined shopping habits to identify their perceptions towards shopping and the high street. The results […]

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Understanding the Reformed Shopper – Food to Go

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Our recent Shopper Barometer study identified the current view of the world through the shopper lens, as well as additional future trends and emerging channels to be aware of. Alongside the many spending cuts highlighted in our main study, a focus on attitudes to Food to Go highlights that choices […]

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SPA Future Thinking to present alongside Sony at the IGD Category Management & Shopper Marketing conference

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SPA Future Thinking is proud to be presenting alongside Sony at this month’s IGD Category Management & Shopper Marketing conference.

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