Maximising sales and brand value through new packaging research techniques

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Packaging is increasingly becoming a key differentiator, brand enhancer and sales driver.
Choosing the best consumer research approach for packaging is therefore essential. At SPA Future Thinking we have a suite of research solutions that we use to maximise the sales and brand equity from packaging.

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Functionality in Packaging – playing on your emotions:

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Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.

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Packaging gets emotional!

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Neuroscience meets simulated shopping and sales forecasting

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Heinz launches limited edition label

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Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.

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Packaging – caught between a rock and a shelf space – the trials of packaging in today’s market

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Packaging is becoming the most important and at the same time the most beleaguered part of NPD.

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