Packaging is increasingly becoming a key differentiator, brand enhancer and sales driver.
Choosing the best consumer research approach for packaging is therefore essential. At SPA Future Thinking we have a suite of research solutions that we use to maximise the sales and brand equity from packaging.
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.Read more
Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.Read more
Packaging is becoming the most important and at the same time the most beleaguered part of NPD.Read more