Sponsorship – How to ensure it works best for your brand

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As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes – getting it right is increasingly important. Get it wrong and you can expect a torrent of abuse on Twitter and other social media. So can the wrong sponsorship actually do more harm than good?

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Aunt Bessie’s joins ITV Yorkshire-themed ad break

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Frozen food company Aunt Bessie’s is to run an ad for its Yorkshire puddings in a special ad break in ‘Emmerdale’ tonight put together by ITV to celebrate ‘Yorkshire Day’.

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Channel 4 News launches app across Apple devices

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Channel 4 News has kick-started is mobile strategy with the launch a free app across iPhone, iPad and iTouch devices.

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Barb to measure web TV viewing

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Barb is to start measuring TV viewing on PCs, laptops and tablet computers this year, following the introduction of a web TV-viewing meter to UK households.

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