The Grocery Eye – Identifying consumer perceptions towards food and drink

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The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

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New food flavours spicing up meal times

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Mexican food is the new favourite flavour for families, with 30% having bought and tried the cuisine This was followed by Moroccan (27%), fiery American BBQ (27%), Middle Eastern (23%) and Japanese (25%) 72% of under 34s want to try new food products London, UK – 02 July 2015 – […]

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How we can help you shake up brand planning in 2015

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Brand planning is top of mind for many marketers at the moment. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, their read on many brands is either too low to be reliable or the need states and occasions are […]

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Age the most important factor determining our grocery shopping and eating habits

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Those aged between 16-34 feel it is more difficult to get by on their tight food budget Only 74% of 16-34 year olds include fruit and veg in their diets compared to 98% of over 55s London, UK – 15 June 2015 – Future Thinking, the business intelligence research consultancy, […]

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Identifying the key influencers for your FMCG brand

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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The Shopper Barometer 2014: The Promiscuous Shopper

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Shopper behaviour has evolved in recent years as we have seen the economy move through recession and into recovery. Understanding changing behaviours is crucial to the success of your brand. The Shopper Barometer 2014 has examined shopping habits to identify their perceptions towards shopping and the high street. The results […]

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