New food flavours spicing up meal times

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Mexican food is the new favourite flavour for families, with 30% having bought and tried the cuisine This was followed by Moroccan (27%), fiery American BBQ (27%), Middle Eastern (23%) and Japanese (25%) 72% of under 34s want to try new food products London, UK – 02 July 2015 – […]

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Identifying opportunities for clean label products

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Increasingly, food manufacturers are striving to produce pure additive free food products; driven by a need to meet growing consumer demand for all-natural healthy food plus transparency in the food they buy. In addition there is a requirement to meet official guidelines and healthy eating recommendations in foods. This transparency […]

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Discovering the advantages of sensory based product optimisation

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Consumer preferences can make or break a brand and understanding how your product performs relative to branded and private label competitors is therefore vital. Here at SPA Future Thinking we use Sensory Preference Mapping as part of our approach to product optimisation and competitive benchmarking. To understand how sensory can […]

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Sensory based product optimisation

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Consumer preferences can make or break a brand and understanding how your product performs relative to branded and private label competitors is therefore vital. Here at SPA Future Thinking we use Sensory Preference Mapping as part of our approach to product optimisation and competitive benchmarking. This is ideal to help […]

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The importance of claims validation and your brand

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Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty.

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Exporting product ideas from the UK

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Increasingly UK drinks companies are looking to target global markets to boost their sales. Whilst in the immediate future Europe offers limited growth, the emerging markets in Asia and South America do offer more opportunity.

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