Brand Partnerships – How to prove their worth

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Brand partnerships are everywhere, consumers are savvy to them and marketers extol their benefits. We all know that a good brand partnership can increase your customer base, drive depth of engagement, improve customer perceptions and increase loyalty…for both brands in a partnership. But how do you prove that it has […]

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Molson Coors to step up Carling repositioning

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Molson Coors will ramp up efforts to reposition its flagship Carling drink following the appointment of VCCP Blue as the brand’s creative agency.

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