Utilising new technologies alongside tried and trusted techniques is now common practice within research.
See-Me does just this. Utilising the very latest HD video technology it provides an uninterrupted and unedited visual diary of consumer life; capturing where they go, what they do and what they are exposed to.
It enables you to view the world through the consumer’s eyes, helping to identify and understand the hooks that influence and drive consumer behaviour. Ultimately See-Me bridges the gap and our understanding between actual and reported behaviour by removing any researcher bias.
Watch our 90 second video to see how the technology allows us to view consumer’s lives by:
- Bringing segments to life
- Product and packaging tests
- Evaluating shopper path to purchase
- Mystery shopping
- Identifying exposure and reaction to advertising
- Journey experience
From small, fast-turnaround projects to longer-term tracking studies See-Me provides you with the flexibility of carrying out cost effective studies across multiple locations. We also create engaging multimedia visual landscapes of your consumers’ world as part of the findings.
For more information please contact Anna Appleford on +44 (0)1865 336 400