Media & marcomms

We keep on top of constantly morphing media-tech. Our media and marcomms extends from researching all forms of new media to campaign evaluation and assessing the effectiveness of broadcast sponsorship

We give brand owners, broadcasters and media agencies in-depth insight on brand tracking, ad campaign development, evaluation and tracking, product-placement evaluation and ad-funded programme evaluation

Take a look at us in action...

measuring channel content and value

Best practice for measuring channel content & value

Exploring the importance of measuring content value to help inform channel and content strategy

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Content Optimiser

Content Optimiser – how to measure content value

We’ve developed a framework for capturing content value to help drive continued viewer engagement

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BrandBox

BrandBox – our unique perspective on brand and comms tracking

A brand tracking tool that monitors brand performance and identifies the levers to drive improvements

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brand partnerships

Brand Partnerships – how to prove their worth

Good brand partnership can increase your customer base, but how do you prove that it has done this, and show the ROI?

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automotive  road to changing media

Automotive – the impact of a changing media landscape

Understand how automotive manufacturers can maintain European sales during recession

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ITV-fusion

ITV Next Generation Sponsorship – the word is FUSION

How ITV were able to demonstrate how sponsorship can deliver against an advertiser’s brand and business objectives

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Nickelodeon

Nickelodeon – identifying drivers of engagement

Exploring the role of key content to identify drivers of engagement for kids television around the globe

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Research solutions 2015

Driving brand success – research solutions for 2015

We’ve identified 10 areas of research which we believe will be integral to brand success over 2015

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Products that help us:

What does your sponsorship add? To optimise future strategies we show

  • How well sponsorship is performing
  • Which key brand measures the campaign is driving
  • Whether the category/channel lets the brand shine

How do you drive continued viewer engagement?

  • Understand the context of viewing behaviour
  • Measure satisfaction, advocacy and key brand metrics
  • Identify understand crossover and unique reach.

You demand maximum exposure for your product placement. We help you, broadcasters and media agencies get it through

  • Fit and appropriateness of creative
  • Impact on brand – awareness – affinity – loyalty
  • Guidance for future placement strategies

Is your advertising working? We track brand performance to show you how media affect your campaign awareness and KPIs

  • Each media channel’s impact
  • Which platforms over/under index against spend
  • Outcomes from a different media outlay

How does your brand stand up against the competition? We’ll track its performance and identify the key drivers of brand equity to assess strength and engagement

  • Real-time launch monitoring for campaigns and products
  • Brand equity evaluation for attitudes and perceptions
  • Monitor brand responses

What are people saying about your company, product and brand?

  • Understand customer behaviour and attitude
  • Measure how opinion changes
  • Influence those opinions
  • Link social media, customer satisfaction and business metrics

Interested?

Julian Kenway
Commercial Director

+44(0)207 843 9777

Email me
William Grant & Sons
Unilever
Three
TfL
SSE
Sony
Sky
Severn Trent Water
Sanofi
Robinsons
Remember A Charity
Reckitt Benckiser
Peugeot
npower
Nickelodeon
Molson Coors
McDonalds
Mercedes-Benz
Marie Claire
Janssen
ITV
Invesco Perpetual
innocent
HomeServe
House of Fraser
Dixons
Disney
Citroen
Cartoon Network
British gas
BMW Finance - Future Thinking
Betfair - Future Thinking
Anchor Homes
Adelie Foods