No borders, no boundaries

We’re a global company of researchers, marketeers, statisticians, strategists, innovators, creatives and industry experts working across a range of sectors with different objectives. We match clients with category specialists to provide contextual understanding, identify needs and ensure a valuable end result.

Automotive Icon

Automotive

This past decade the automotive landscape has advanced beyond recognition in driving and marketing.

We’ll help sharpen your decision making and planning at strategic and operational levels, from customer experience and NPD to brand development

 

Automotive

Read how Be-There our mobile ethnography tool helped reshape understanding of the automotive aftersales proposition

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Lisa Bedwell
Head of Automotive

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Financial services Icon

Financial services

How we each manage our money is changing all the time, and financial organisations need to keep up.

From branch development and sales forecasting to brand tracking and evaluating campaign effectiveness we help leading financial services providers — retail and investment banks, asset management companies, regulators and insurers — stay on top

 

Financial services

Read how we provide stakeholders with tangible outputs they can act upon to help understand the financial services consumer

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Steve King
MD Experience

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FMCG Icon

FMCG

Innovation and renovation keep brands ahead. Whether you eat it, wear it, drive it or play with it, we come up with fresh ideas for products that sell, optimising customer satisfaction and market penetration. We lead the biggest global brands through NPD and branding for in-market success.

 

FMCG

Read how we helped Robinsons Fruit Shoots understand product claims to identify and maximise product appeal

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Ian Hext
MD - Launch

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Healthcare & Pharma Icon

Healthcare & Pharma

Complex legal and regulatory approvals and IP protection make healthcare a minefield.

We can deliver cross-channel recommendations from ethics and OTC, for consumers to healthcare specialists and pharmacists

 

Healthcare & Pharma

Read how we helped a manufacturer of psychiatric and schizophrenic related medication to understand how a new product was being perceived and received by health professionals

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Mohamed Muhsin
Head of Pharma UK

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Kids & Family Icon

Kids & Family

Young people are at the heart of society and decision-making.

Our new offer, playground-research.com, brings 15 years’ expertise gained from talking to children, teenagers and parents, along with retailers, media brands, public sector and start-ups

 

Kids & Family

Read how we helped Cartoon Network (CN) with clear strategic direction to successful launch their anti-bullying campaign in the UK and EMEA

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Rebecca Ironside
Group MD - Qualitative

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Media & Technology Icon

Media & Technology

Keeping on top of constantly morphing media-tech is crucial.

Our media and marcomms extends from researching all forms of new media to campaign evaluation and effectiveness of broadcast sponsorship

 

Media & Technology

Read how we helped ITV to demonstrate how sponsorship can deliver against an advertiser’s brand and business objectives

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Shaun Austin
Research Director

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Public Sector Icon

Public Sector

Financial and social accountability have never been more crucial in the public-sector.

We work on stakeholder analysis, marcomms evaluation, service provision validation and regulatory requirements for government departments, local authorities, national bodies, charities and industry regulators

 

Public Sector

Read how we helped Remember A Charity to undertand and increase the number of people who leave money to charities in their Will

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Neil Aulton
MD - Experience

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Publishing Icon

Publishing

Publishing and print are in churn from new media, but our global clients get the latest research on lifestyle, shopping and audiences, right across the publishing and media landscape

 

Publishing

We're working with Marie Claire to undertake a broad review of the title from a consumer perspective. Look out for some changes in 2015!

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Rebecca Ironside
Senior Director: Qualitative

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Retail & Shopper Icon

Retail & Shopper

We all love shopping, but to help today’s retailers navigate a crowded minefield of advertising, comms and special offers, we offer exhaustive evaluation of shopper motivation, behaviour and customer experience

 

Retail & Shopper

Read how we helped Adelie Foods identify growth opportunities by understanding the whole Shopper experience

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Noreen Kinsey
Head of Shopper

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Sport Icon

Sport

From darts to premiership football, you can’t afford to miss.

Brands, sponsors, rights holders, public bodies and service providers use us to quantify event experience (including social and economic impact), test new ideas and evaluate sponsorship for success

 

Sport

Read how we help UK Sport deliver the annual Athlete Insights Survey to provide feedback on the quality and effectiveness of the World Class Programme (WCP)

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Neil Aulton
MD - Experience

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Transport Icon

Transport

Whether by road, rail, air or sea, we work with the largest and most pro-active transport providers in the UK to ensure that their customer is at the heart of decision making, and that feedback is linked to key business-performance metrics

 

Transport

Read how we measure and support First Great Western's vision of putting the customer first by exceeding expectations of journeys by train

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Steve King
MD - Experience

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Utilities Icon

Utilities

Switching has never been easier, so use our insight into what drives customer loyalty and behaviour to prevent existing customers switching — and attract new ones

 

Utilities

Read how we help Severn Trent Water to measure customer expectations and hot topics to improve customer satisfaction

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Neil Aulton
MD - Experience

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William Grant & Sons
Unilever
Three
TfL
SSE
Sony
Sky
Severn Trent Water
Sanofi
Robinsons
Remember A Charity
Reckitt Benckiser
Peugeot
npower
Nickelodeon
Molson Coors
McDonalds
Mercedes-Benz
Marie Claire
Janssen
ITV
Invesco Perpetual
innocent
HomeServe
House of Fraser
Disney
Citroen
Cartoon Network
British gas
BMW Finance - Future Thinking
Betfair - Future Thinking
Anchor Homes
Adelie Foods

Kind words...