We use analytics and statistics to solve problems and get insights and value out of data. We work with survey data, customer data, behavioural information, sales data and government statistics. A lot of the work we do falls into one of these categories:

  • Segmentation: enabling marketers to better target customers and offer products and services that better meet the needs of specific customer segments
  • Conjoint & pricing: understanding how consumer’s choices are affected by product features and pricing.
  • Forecasting: using past data and experience to predict what will happen in the future.
  • Modelling: understanding relationships in data.
  • Data Mining: finding patterns in data and extracting useful knowledge from databases.
  • Data Visualisation: covering a wide range of techniques and approaches for representing patterns in data visually