Which categories will shoppers be deal-hunting in on Black Friday 2014?

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So Friday 28th November is ‘Black Friday'; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more.  Is your brand ready to take centre stage? Are your stores ready for the increased footfall it promises to bring? We know online searches […]

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Identifying the connected consumer for the mobile market

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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BrandBox – A unique perspective on brand and comms tracking

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Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of […]

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How a summer of sport will create a new dynamic in broadcasting

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London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.

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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

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Everything Everywhere readies Orange and T-Mobile brand campaigns

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Everything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.

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