Britain’s diners cutting costs and choices

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One in four consumers have the same dinner at the same restaurant when they eat out; half choose from a repertoire of just two or three lunch options everyday Over half of consumers spend less than £10 per head when dining out (average dinner spend down 22% to £11.52) People […]

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How we can help you shake up brand planning in 2015

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Brand planning is fast approaching and insight teams will take the role as a catalyst to support the marketing and category teams in creating compelling stories to take to the trade. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, […]

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Identifying the key influencers for your FMCG brand

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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Identifying the connected consumer for the retail industry

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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Research understanding – Importing product ideas into the UK drinks market

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In the UK we have seen the introduction of numerous interesting and innovative drinks from around the world. One of the more recent and successful innovations has been the introduction of the spirit-beer category where brands including Cuvana, Desperados and Cubanisto have all been launched with relative success. For drinks […]

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Understanding packaging messaging with Timed Emotional Response

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Understanding packaging messaging with Timed Emotional Response

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