Identifying the key influencers for your FMCG brand

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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Identifying the connected consumer for the retail industry

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How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

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Research understanding – Importing product ideas into the UK drinks market

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In the UK we have seen the introduction of numerous interesting and innovative drinks from around the world. One of the more recent and successful innovations has been the introduction of the spirit-beer category where brands including Cuvana, Desperados and Cubanisto have all been launched with relative success. For drinks […]

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Understanding packaging messaging with Timed Emotional Response

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Understanding packaging messaging with Timed Emotional Response

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Understanding consumer motivation, attitudes and behaviour in the drinks market

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With increasing competition in the declining market, it is ever important for drinks companies to understand consumer motivation, attitudes and behaviour; in order to develop successful products that fit with the lifestyle of their target consumer. At SPA Future Thinking we have a suite of research techniques that delves deeper […]

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BrandBox – Integrating behavioural economics & emotional techniques to track brand performance

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In Spring 2014 we launched BrandBox, a new and innovative approach to brand tracking, which includes the adoption of behavioural economics and emotional techniques to help track your brands’ performance in-market. BrandBox helps evaluate and understand brand equity, utilising seven key attributes to assess attitudes and perceptions. In addition we […]

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