New food flavours spicing up meal times

Posted on

Mexican food is the new favourite flavour for families, with 30% having bought and tried the cuisine This was followed by Moroccan (27%), fiery American BBQ (27%), Middle Eastern (23%) and Japanese (25%) 72% of under 34s want to try new food products London, UK – 02 July 2015 – […]

Read more

How we can help you shake up brand planning in 2015

Posted on

Brand planning is top of mind for many marketers at the moment. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, their read on many brands is either too low to be reliable or the need states and occasions are […]

Read more

Age the most important factor determining our grocery shopping and eating habits

Posted on

Those aged between 16-34 feel it is more difficult to get by on their tight food budget Only 74% of 16-34 year olds include fruit and veg in their diets compared to 98% of over 55s London, UK – 15 June 2015 – Future Thinking, the business intelligence research consultancy, […]

Read more

Consumers are confusing sugar and fat

Posted on

56% of people have not changed their eating habits as a result of reported increased sugar levels in certain food and drink Making food cheaper is still the primary driver of making healthier choices with over half the population believing this And with half of our respondents having been on […]

Read more

Britain’s diners cutting costs and choices

Posted on

One in four consumers have the same dinner at the same restaurant when they eat out; half choose from a repertoire of just two or three lunch options everyday Over half of consumers spend less than £10 per head when dining out (average dinner spend down 22% to £11.52) People […]

Read more

Identifying the key influencers for your FMCG brand

Posted on

How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core […]

Read more