BrandBox – A unique perspective on brand and comms tracking

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Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of […]

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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

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The vital connection between staff and the bottom line

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Staff engagement is essential to growth, especially in times of economic uncertainty. Brands are finding that internal social media and other communication tools can boost employee satisfaction, trust and productivity

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