We all know how crowded and noisy the world of advertising and communications is, with brands using a myriad of ways to reach audiences in order to form and evolve brand opinion and identity. Measuring, evaluating and predicting campaign effectiveness is increasingly complex. Campaigns can often need fine-tuning before the balance between cut through, message take out, platform mix and budget are aligned.
Campaign Optimiser is Future Thinking’s bespoke tool devised to measure the overall impact of a multi-platform advertising campaign. It identifies which platforms are over or underperforming comparative to spend, and shows the effect individual platforms have on overall campaign awareness and other key brand metrics such as image and purchase intent.
Please click on the link to watch our short overview video.
Our enhanced version takes Campaign Optimiser interactive, using a simulator that enables you to amend actual or percentage spend per platform, to show the effect a different media laydown would have had on the brand.
Here at Future Thinking we’ve helped a range of blue chip organisations maximise the effectiveness of their brand’s multi-platform campaigns. For more information, please contact Emily Abbott or Shaun Austin.