Britain becoming nation of ‘social media shoppers’

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44% of social media users hope to receive discounts and rewards for following shopping brands online 92% of UK consumers have purchased a product or service online in the last year, but just 13% regularly buy groceries online Shoppers voted for ‘card-only checkouts’ as being the next big technological step […]

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How we can help you shake up brand planning in 2015

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Brand planning is fast approaching and insight teams will take the role as a catalyst to support the marketing and category teams in creating compelling stories to take to the trade. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, […]

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SPA Future Thinking rebrands as Future Thinking

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SPA Future Thinking, the business intelligence research consultancy, has today announced that it has re-branded as Future Thinking in preparation for the further development of the business. SPA Future Thinking was formed in 2010 and now boasts a turnover of over £18million, as well as having an international network of […]

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The importance of claims validation and your brand

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Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. Acceptance of any claim is largely determined […]

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Brand Partnerships – How to prove their worth

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Brand partnerships are everywhere, consumers are savvy to them and marketers extol their benefits. We all know that a good brand partnership can increase your customer base, drive depth of engagement, improve customer perceptions and increase loyalty…for both brands in a partnership. But how do you prove that it has […]

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Best practice for measuring channel content & value

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In an omni-channel world understanding the value and importance of channel content is more crucial than ever before – particularly to stand out and keep audiences coming back for more. Whilst the advent of video on demand services has opened up the viewing experiences on offer, scheduled TV remains strong […]

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