The importance of claims validation and your brand

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Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. Acceptance of any claim is largely determined […]

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Brand Partnerships – How to prove their worth

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Brand partnerships are everywhere, consumers are savvy to them and marketers extol their benefits. We all know that a good brand partnership can increase your customer base, drive depth of engagement, improve customer perceptions and increase loyalty…for both brands in a partnership. But how do you prove that it has […]

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Best practice for measuring channel content & value

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In an omni-channel world understanding the value and importance of channel content is more crucial than ever before – particularly to stand out and keep audiences coming back for more. Whilst the advent of video on demand services has opened up the viewing experiences on offer, scheduled TV remains strong […]

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Content Optimiser – How to measure channel content value

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Measuring content value is important to drive continued viewer engagement – the greater the engagement the more viewers will continue to come back to the channel for more. Whilst the abundance of data available from BARB gives viewing numbers and an idea of who is viewing, it doesn’t answer why […]

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How to evaluate marcomms effectiveness in the travel industry

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Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments. For the travel industry, whether going away on holiday or on business, consumers are bombarded with brand messages and campaigns across all forms of media; from TV advertising and sponsorship, to mobile, social media […]

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Automotive Trends 2015 – Changing Lanes

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Understanding consumer attitudes is essential for the success of any business-to-consumer industry, and the automotive sector is no exception. Few industries devote as much energy, time and investment towards improving brand recognition, enhancing customer loyalty and matching consumers’ tastes as the automotive sector. For organisations trying to sell the latest […]

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