Observatoire des nouveaux e-comportements santé 2015

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L’e-santé ne se résume pas à l’offre connectée et digitale, elle va au-delà, vers un bouleversement des comportements. Quelle est la réalité effective de la télémédecine, objets connectés, e-Pharmacie ? qu’en est-il des outils digitaux et de l’e-santé ? Quelle est leur capacité à entrer dans notre vie au quotidien […]

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See-Me: Getting closer to consumer understanding

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Utilising new technologies alongside tried and trusted techniques is now common practice within research. See-Me does just this. Utilising the very latest HD video technology it provides an uninterrupted and unedited visual diary of consumer life; capturing where they go, what they do and what they are exposed to. It […]

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New food flavours spicing up meal times

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Mexican food is the new favourite flavour for families, with 30% having bought and tried the cuisine This was followed by Moroccan (27%), fiery American BBQ (27%), Middle Eastern (23%) and Japanese (25%) 72% of under 34s want to try new food products London, UK – 02 July 2015 – […]

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How do you measure the impact of different media in multiplatform campaigns?

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As people are exposed to advertising messages across devices and media platforms, it’s hard to strip out which platforms have contributed to any brand uplifts seen over the course of a campaign. Campaign Optimiser is an analysis tool which allows you to do just that. We use research to show […]

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How we can help you shake up brand planning in 2015

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Brand planning is top of mind for many marketers at the moment. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, their read on many brands is either too low to be reliable or the need states and occasions are […]

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Sunday in front of the TV is still the favourite family meal time

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Only 47% of families eat their weekday evening meal together 29% of families eat together around the table on a Sunday without the television on Two thirds of families who eat together (64%) eat their main meal of the day whilst watching television London, UK – 24 June 2015 – […]

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