Data the Movie – Bringing your research findings to life

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Creativity is not just the preserve of advertising agencies; market research agencies do it too. The role of video is frequently embedded in research, from cameras at fixture and the use of tablets/mobile phones, through to Go-Pro cameras and eye tracking. Filming techniques have developed to help capture behaviour in […]

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Britain’s diners cutting costs and choices

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One in four consumers have the same dinner at the same restaurant when they eat out; half choose from a repertoire of just two or three lunch options everyday Over half of consumers spend less than £10 per head when dining out (average dinner spend down 22% to £11.52) People […]

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Britain becoming nation of ‘social media shoppers’

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44% of social media users hope to receive discounts and rewards for following shopping brands online 92% of UK consumers have purchased a product or service online in the last year, but just 13% regularly buy groceries online Shoppers voted for ‘card-only checkouts’ as being the next big technological step […]

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How we can help you shake up brand planning in 2015

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Brand planning is fast approaching and insight teams will take the role as a catalyst to support the marketing and category teams in creating compelling stories to take to the trade. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, […]

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SPA Future Thinking rebrands as Future Thinking

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SPA Future Thinking, the business intelligence research consultancy, has today announced that it has re-branded as Future Thinking in preparation for the further development of the business. SPA Future Thinking was formed in 2010 and now boasts a turnover of over £18million, as well as having an international network of […]

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The importance of claims validation and your brand

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Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. Acceptance of any claim is largely determined […]

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