Promotions for the qualitative and operational teams

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Future Thinking has bolstered its qualitative division with the promotions of Anna Appleford to senior research director and Andrew Divers to research manager

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rethink the consumer landscape

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Knowing how and why customers perceive and use your brand, and those of your competitors, is key to understanding, developing, and driving your brands’ market performance and strategic opportunities for growth.

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Campaign Optimiser Lite – a cost effective way to evaluate multiplatform campaigns

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Introducing our new fast and cost effective solution for campaign evaluation. It offers clients the ability to measure the effectiveness of a campaign when time and budget are limited.

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Campaign Optimiser – The interactive way to evaluate multi-platform campaigns

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Measuring, evaluating and predicting campaign effectiveness is increasingly complex. Our bespoke tool, Campaign Optimiser, measures the overall impact of a multi-platform advertising campaign

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How to keep your research relevant in 2017

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In an emerging world, dominated by increasing amounts of data, we’ve highlighted a few key areas that will play an increasingly important role for brands across 2017.

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What do consumers understand about sustainability?

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How much do consumers understand about sustainability? What efforts are they making to contribute? And importantly; what can manufacturers understand from this?

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