How do you measure the impact of different media in multiplatform campaigns?

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As people are exposed to advertising messages across devices and media platforms, it’s hard to strip out which platforms have contributed to any brand uplifts seen over the course of a campaign. Campaign Optimiser is an analysis tool which allows you to do just that. We use research to show […]

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How we can help you shake up brand planning in 2015

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Brand planning is top of mind for many marketers at the moment. Every year, panel supplied data is used to retrospectively understand consumer purchase and consumption but more often than not, their read on many brands is either too low to be reliable or the need states and occasions are […]

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Sunday in front of the TV is still the favourite family meal time

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Only 47% of families eat their weekday evening meal together 29% of families eat together around the table on a Sunday without the television on Two thirds of families who eat together (64%) eat their main meal of the day whilst watching television London, UK – 24 June 2015 – […]

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Sponsorship – How to ensure it works for your brand

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Sponsorship opportunities are everywhere and getting it right in the eyes of the consumer is increasingly important. The objectives of sponsorship campaigns vary, from raising brand image, building the company profile and presence, to gaining a sales advantage over the competition. Here at Future Thinking we measure the effectiveness of […]

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The Future of Shopping – Shopper Barometer 2015

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The Shopper Barometer 2015 reveals the opinions of over 1200 shoppers, to highlight the current view of the world through the shopper lens, as well as additional future trends and emerging channels to be aware of. This year’s Barometer takes an in-depth look at the future of shopping and reveals […]

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Age the most important factor determining our grocery shopping and eating habits

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Those aged between 16-34 feel it is more difficult to get by on their tight food budget Only 74% of 16-34 year olds include fruit and veg in their diets compared to 98% of over 55s London, UK – 15 June 2015 – Future Thinking, the business intelligence research consultancy, […]

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